Building on the success of our last stylish event with Esquire magazine, this week saw the latest in our collaborations with our partners over at Woodford Reserve. Style Sage were invited along and wrote a nice blog on the evening that we just had to share with you all …..
Last Wednesday evening Style Sage were invited to a charming Esquire event in collaboration with Woodford Reserve, a premium bourbon. You might notice it has already made an appearance on Style Sage when I was discussing a perfect drink, theOld Fashioned. The event consisted of two master classes. The first was based on the craft of watchmaking with Moser & Cie, one of the most exclusive watchmakers in the world. The second was a talk on perfectly crafted whiskies, which was held by the kilted Dominic Roskrow, one of the foremost authorities on whiskey. The evening took place at a beautifuly decorated luxury goods store calledWilliam & Son in Mayfair, and a thank you must go toEsquire for having us for a delightful evening.
Woodford is created in Kentucky, dating back to 1812 as many of these things are. Aged over time in bespoke white American oak barrels. Personally I find it can be best enjoyed on the rocks and in the Old Fashioned, but its used in a number of cocktails, each one packing a little golden punch.
The Woodford Reserve cocktails on offer…
I had a chance to have a little chat with Jeremy Langmead: Esquire Editor.
Street Style: I noticed him at the event, his personal style was extremely neat, a good look indeed.
Consumers will be given the chance to win a signed England shirt by none other than Mr Wayne Rooney. It’s free to enter and with no purchase necessary it’s a must enter competition for all football fans.
The activity itself will be taking place in a number ofSainsbury’s stores around London. A fully branded football pitch will be set up in store car parks, with a trained soccer skills footballer showing off some of the more unusual things to do with a football. Soccerette style brand ambassadors will also be on site handing out money off coupons up to the value of 75p of any multi pack of Powerade.
Keep checking your local Sainsbury’s store to see when we will be visiting one in your area, or for more details contact The Factory Live. The shirt will be personally signed by Mr Rooney, so make sure you get the chance to enter when you can.
This year experiential marketing agency LondonThe Factory Live will be there helping to deliver a fantastic experience for their long time client California Prunes. Fully trained brand ambassadors will be on hand to educate and charm consumers whilst giving them the opportunity to sample the fantastic taste of California Prunes.
Make sure you get your tickets early, as the word is, that they are selling like ‘hot cakes’ ……..
The Factory Live is taking on one of it’s biggest challenges to date. HMV’s flagship store at 150 Oxford Street, LONDON, will be transformed into ‘Pandora’ to host the official UK launch of the biggest film of all time AVATAR on DVD and Blu-ray hmv 150 Oxford St. – Sun 25 April at 4.00pm
Very special guest on the day will be actor Stephen Lang, who plays Colonel Miles Quaritch in the film. Customers will receive exclusive Avatar goodies, see Stephen interviewed live on stage plus have the very first copies of the Blu-ray and DVD signed*.
* Due to high anticipated demand for the event, 400 wristbands will be issued for access to the signing queue. Wristbands will be available from the store on the day of the event from 10am on a first come first served basis, one per customer only, no reservations, subject to availability.
Was stuck in traffic on the M25 this morning, so was listening to the radio to pass the time. At the risk of revealing my age, I was a little surprised – no, actually a lot surprised! – to hear an advert for Old Spice.
Now, those of you under 40 may not realise this wasn’t referring to the new solo album from Mel B. Old Spice was, in fact, THE aftershave back in the day. By which I mean the 40s, 50s, 60s and, frankly, the 70s!
I remember it well, as my Dad had a bottle sat in the bathroom, only ever to be used for special occasions! (I was too young to know what special occasions were in those days!)
After I’d got over my surprise, I reflected on how this brand actually represents a whole lot more than a few old memories – this is a textbook example of how effective marketing and promotional activity can result in real longevity.
Old Spice has stood the test of time and maintained its market presence throughout the tremendous changes we’ve seen in the male grooming market over the past 50 years. These days, a man is virtually undressed unless swathed in designer body lotions, gels and moisturisers. Old Spice, which was usually the first ever aftershave a guy would wear – before perhaps progressing on to Brut! – had cornered what was virtually a virgin market more than 60 years ago.
Interestingly, its tagline is still the same: “The aftershave for men” was how Old Spice originally marketed itself, many years ago – it will be interesting to see how many new men will be tempted to give it a try…!
Mock it if you like, but I wonder which of today’s fancy fragrances will still be on the market in half a century!
Flashbulbs, fashionistas and fox fur collars – a model crowd was on show last night at the launch of photographer Rankin’s latest set of snaps.
Some 500 of the capital’s most stylish individuals braved the cold to come to the Annroy Gallery in north London to see Rankin’s Cheeky collection – nudes, lingering lingerie shots and suggestive poses from the likes of Kate Moss, Helene Christiansen, Eva Herzigova and Lily Cole among others.
The event, hosted by Esquire magazine’s editor Jeremy Langmead and Rankin himself, saw the premiere of than 30 erotic, evocative and enigmatic images, from stunning portraits to more abstract visions of some of the best known supermodels – all with a definite sense of humour and Rankin’s own interpretation of ‘cheekiness’.
The impossibly skinny crowd drank Cheeky cocktails made with sponsor Woodford Reserve bourbon and danced along to a beat set by alternative DJs. London experiential marketing agency The Factory Live organised the event, which seemed like a real life scene from The Devil Wears Prada – bringing a definite New York vibe to NW5.
Since the Christmas and New Year crowds departed, Tignes has been extremely quiet. Those lucky enough to be able to take their skiing holiday at this time of year have been blessed with deserted slopes and blue skies, in addition to the great deal they got on their holiday!
Here on the Prove It Piste the sun and milder temperatures of the past few days have been a very welcome change to the extreme conditions that The Factory Live field marketing staff experienced over the Christmas/New Year period. Needless to say, handing out tickets to participants on the slopes is considerably more enjoyable in the sun than in a blizzard!
All of that snow did have its advantages though as it enabled us to build our latest addition to the Prove It Piste, the mini boardercross, which has proved to be extremely popular in its first week. Both of our jumps are also in good shape, with cameras set up on both. So, if you’re going to be in resort, come by, give it all a go and take away a free photo to prove that you did actually manage a 180 that time when none of your friends were watching. It’s always the way!
After a few weeks of training and trial running the event, the Nissan Prove It Piste in Tignes officially opened for business in plenty of time to welcome the crowds that descended on the resort for the festive period. And in spite of the extremely cold temperatures (as low as -30 degrees!) and heavy snow, the event attracted a lot of very welcome attention!
For those of you who are wondering what exactly the Prove It Piste is, allow me to enlighten you! It is a fun (and free!) event that is being run for Nissan byfield marketing agency The Factory Live and Posterscope International in the resorts of Tignes, Verbier, Livigno and Formigal for the duration of the ski season. I am working on the event in Tignes which is located in the Nissan Gliss Park, directly under the Palafour chairlift in Tignes le Lac. The event consists of five different ski and snowboard challenges (two jumps, slalom, moguls and mini boarder cross) where participants are invited to prove themselves on the courses! We have two cameras set up on the jumps which take a series of multi burst photos of each participant as they pass over the jump. All they then have to do is collect the ticket at the bottom of the jump, go onto the Prove It website, nissan-proveit.com and enter their unique code in order to view and download their pictures. It’s pretty cool!
And as if that wasn’t enough, Nissan are also offering participants the chance to win a Qashqai car by simply uploading their ski photos (either from the cameras on the Prove It Piste or their own) onto the site, where they are automatically entered into a prize draw which will be drawn at the end of the season.
So, if you happen to be in any of our featured resorts this winter, be sure to come by and try out the event, download your free photos and put yourself in the running to win a very nice car!
