The Urban Kreation Clothing range of jeans, long-sleeved T-shirts and hoodies means skin breaks, cuts and grazes could become a thing of the past. Urban sports junkies can simply walk away from falls and scrapes that would previously have been extremely painful.
Every piece of clothing in the Urban Kreation Clothing range has been specially designed with the urban playground in mind. In addition to the woven Kevlar layer jeans have calf openings and bespoke linings which allow wearers to insert extra armour around vulnerable areas such as the knees and hips, while tops have Kevlar panels around the shoulders and elbows.
And because of the softness of the Kevlar weave, the protective qualities and joining stitching of Urban Kreation Clothing are all but invisible and mean the range has not sacrificed fashion or comfort for practicality. A full range of cuts and styles are available for both sexes and can be worn anywhere, all day.
Urban Kreation Clothing is a spin-off brand that builds on the success of the Urban Kreation online community for extreme sports fans. Urban Kreation’s Clive Robinson said: “These clothes are incredible – their street sports performance is undeniable and the fact that they are indistinguishable from regular jeans and hoodies means there’s no stigma attached to wearing ‘protection’. Remember those knee pads your parents insisted you wear? This is the twenty-first century equivalent – practically invisible.
“Motorbike riders have known about using woven Kevlar for some time, but we’ve tailored it to a totally new market. Urban sports – from Parkour to skateboarding – is one of the fastest-growing activities for young people and our new clothing range is a crucial next stage in its development, as you don’t need to worry quite so much about getting hurt.”
The major difference with this beauty is that you get to create your epic route whilst you are skating ….
“Though Ubisoft is not showing story mode yet, they are talking about it. You play as yourself (only prettier), a skater who suffers under the rule of The Ministry. These old fuddy-duds don’t like fun, risk, or danger. Fortunately, Shaun White has started The Rising, a resistance group made up of skaters determined to free the city from The Ministry’s grip and show people that fun can be a good thing. Basically, it’s Footloose on a skateboard.
There are five large districts within the fictional city, with each area serving as its own sandbox for your creativity. At the start, you won’t have any cool shaping abilities. Those will be earned as you free the various districts. But you will have reason to return to areas you’ve previously liberated. With new shaping skills, you’ll be able to reach new parts of the district and create a more interesting skate park.
A set of 100 challenges add to the story quests. These are a mix of shaping and skating tasks that have Bronze, Silver, and Gold levels. Completing challenges earn experience points, which can be used to unlock new tricks. Also, completing challenges is fun. The gods of game design say it to be true.”
Swedish pear cider brand Kopparberg is taking a different approach to its advertising campaign. It is creating an underground viral route promoting alternative music to drinkers who like to think out of the box. Launched in 2006 Kopparberg has teamed up with music partners such as Spotify and VICE magazine. Its new website Find Kopparbergis a fantastic guide to alternative gigs and venues in local areas. not only does it reveal local pubs and venues near to where you live, but also cool cinema guides, gallery’s, places to eat and smaller festivals that you would never normally get to hear about.
Davin Nugent, Kopparberg UK managing director, said: “In launching a new advertising and communications platform for the brand here in the UK, we were conscious of wanting to give something back to our existing consumers, to recognise that it was they who discovered and endorsed us, while at the same time, wishing to attract a wider audience to the brand.”
Halewood International is to launch “a soft drink for real men” as the drinks maker looks to fill a gap in the soft drinks market.
The firm wants “Iron Press” to increase the choice available to men who want to enjoy a drink with friends in the pub or at home but do not want to drink alcohol.
Richard Clark, head of innovation at Halewood, says the drink, which looks like beer, is aimed at men “who do not want to walk back from the bar with a cola”.
With this weekend set to be a scorcher, why not get yourself down to Hampton Court Palace for the famous Foodies festival.
“Foodies food and drink festivals celebrate the finest in seasonal food and drink, specialty and local produce and local restaurant talent.
The three day events held in beautiful surroundings
Taste, buy, experience and learn about the cream of culinary arts.
Treat yourself to a day out at Foodies where you can meet Michelin star and top chefs; sample culinary delights from your favorite restaurants; sip champagne and cocktails from top bars, try your hand at food and drink masterclasses and buy specialty food and drink and fresh ingredients in the local producers market, and for budding young chefs try cooking with kids workshops.”
The Factory Live is taking on one of it’s biggest challenges to date. HMV’s flagship store at 150 Oxford Street, LONDON, will be transformed into ‘Pandora’ to host the official UK launch of the biggest film of all time AVATAR on DVD and Blu-ray hmv 150 Oxford St. – Sun 25 April at 4.00pm
Very special guest on the day will be actor Stephen Lang, who plays Colonel Miles Quaritch in the film. Customers will receive exclusive Avatar goodies, see Stephen interviewed live on stage plus have the very first copies of the Blu-ray and DVD signed*.
* Due to high anticipated demand for the event, 400 wristbands will be issued for access to the signing queue. Wristbands will be available from the store on the day of the event from 10am on a first come first served basis, one per customer only, no reservations, subject to availability.
New evidence shows that handling cash has the same effects on the body and mind as taking Ibroprofen or Aspirin!
Researchers at the University of Minnesota carried out a series of studies which revealed those who counted money before taking part in an experiment where they were subjected to low levels of pain felt less discomfort than those who did not.
It is thought that fondling notes and coins helps ward off pain by boosting feelings of self-worth and self-sufficiency. Whoever said money can’t buy you happiness? We’re off to roll around in a bed full of twenty pound notes!
How’s this for a lesson in selling your body? THE FACTORY LIVE has this week discovered a very unusual auction: an X-ray of Marilyn Monroe’s chest.
We like how she appears to have her hands on her hips!
The X-ray was taken by a young doctor in 1954 when Marilyn was admitted to the Cedars of Lebanon Hospital for surgery for endometriosis. It was recently left to his daughter who is putting it up for sale and it is going under the auctioneer’s hammer along with other memorabilia including a psychiatrist’s couch on which she was treated for a breakdown.
The image is expected to sell for up to $1,200. If up close and personal is what you want, then this could be the print for you!
After last night’s historic live debate between the three main party leaders, it’ll be interesting to see who gets the highest, er, hits, in this new Slapometer that’s doing the rounds on email.
Choose between giving a virtual slap to either Gordon Brown, David Cameron or Nick Clegg.
Perhaps this is the ‘real alternative’ that many people were looking for in this election!
www.slapometer.com offers you the chance to vent your frustration and give the main party leaders a jolly good hiding! Now that’s what I call election campaigning!
