The Factory Live

ARE YOU BRITAIN’S HOTTEST COUPLE?

clivefactory — Fri, 06 Aug 2010 16:38:00 +0000

ARE YOU BRITAIN’S HOTTEST COUPLE?

Are you proud to say you’re the best looking couple you know?

Do you both turn heads wherever you go?

Think you could give Posh’n’Becks a run for their money?

IF SO, BBC THREE NEEDS YOU!!!

We are looking for gorgeous couples to take part in a brand new series.

We want competitive couples who think they’ve got what it takes to win our special prize.

If this sounds like you or someone you know please get in touch now!

For more info or to apply

email hotcouples@bbc.co.uk

or call 0208 576 1889

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Protection Survival Style ……

clivefactory — Thu, 05 Aug 2010 12:57:42 +0000

A new generation of clothing targeted at the urban sports community boasts a revolutionary woven layer of Kevlar©, the material used in bullet- and stab-proof vests, to protect skaters, BMX riders and free runners from injury.

The Urban Kreation Clothing range of jeans, long-sleeved T-shirts and hoodies means skin breaks, cuts and grazes could become a thing of the past. Urban sports junkies can simply walk away from falls and scrapes that would previously have been extremely painful.

Every piece of clothing in the Urban Kreation Clothing range has been specially designed with the urban playground in mind. In addition to the woven Kevlar layer jeans have calf openings and bespoke linings which allow wearers to insert extra armour around vulnerable areas such as the knees and hips, while tops have Kevlar panels around the shoulders and elbows.

And because of the softness of the Kevlar weave, the protective qualities and joining stitching of Urban Kreation Clothing are all but invisible and mean the range has not sacrificed fashion or comfort for practicality. A full range of cuts and styles are available for both sexes and can be worn anywhere, all day.

Urban Kreation Clothing is a spin-off brand that builds on the success of the Urban Kreation online community for extreme sports fans. Urban Kreation’s Clive Robinson said: “These clothes are incredible – their street sports performance is undeniable and the fact that they are indistinguishable from regular jeans and hoodies means there’s no stigma attached to wearing ‘protection’. Remember those knee pads your parents insisted you wear? This is the twenty-first century equivalent – practically invisible.

“Motorbike riders have known about using woven Kevlar for some time, but we’ve tailored it to a totally new market. Urban sports – from Parkour to skateboarding – is one of the fastest-growing activities for young people and our new clothing range is a crucial next stage in its development, as you don’t need to worry quite so much about getting hurt.”

Urban Kreation Clothing will be previewing the range at the Hub streetwear and boardsports trade show in Bristol, 10-11 August, 2010.

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Shaun White ….. Who needs roads …

clivefactory — Mon, 26 Jul 2010 16:13:01 +0000

Hot on the trail of EA’s Skate 3 comes a new classic from Ubisoft Shaun White skateboarding.

The major difference with this beauty is that you get to create your epic route whilst you are skating ….

“Though Ubisoft is not showing story mode yet, they are talking about it. You play as yourself (only prettier), a skater who suffers under the rule of The Ministry. These old fuddy-duds don’t like fun, risk, or danger. Fortunately, Shaun White has started The Rising, a resistance group made up of skaters determined to free the city from The Ministry’s grip and show people that fun can be a good thing. Basically, it’s Footloose on a skateboard.

There are five large districts within the fictional city, with each area serving as its own sandbox for your creativity. At the start, you won’t have any cool shaping abilities. Those will be earned as you free the various districts. But you will have reason to return to areas you’ve previously liberated. With new shaping skills, you’ll be able to reach new parts of the district and create a more interesting skate park.

A set of 100 challenges add to the story quests. These are a mix of shaping and skating tasks that have Bronze, Silver, and Gold levels. Completing challenges earn experience points, which can be used to unlock new tricks. Also, completing challenges is fun. The gods of game design say it to be true.”

Exert from EGN UK edition

Check out the epic trailer …

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Toy Story 3 times better …

clivefactory — Wed, 14 Jul 2010 08:41:00 +0000

I was lucky enough last night to be treated to a private screening of the forthcoming Toy Story 3. For those of you who have not been on the planet very long, the story revolves around a bunch of toys who since the first Toy Story film back in 1995 have become iconic figures in our current times. Woody, Buzz Lightyear, Jesse and the gang are back in what I can only describe as one of the most beautiful, funny, action adventure films I have ever seen.

The story picks up much later along from Toy Story 2. Andy (the toys owner) has grown up and is about to embark on his time at college, giving up both his room, his home life and of course his toys. Lets not forget, that this is a Toy Story, but all adults out there will relate to the more human comparisons in the film. In fact this is a more human like film than almost every other film I have seen. It deals with love, courage and I guess a coming of age.

That said, this film is absolutely brilliant, from the second it starts to the final credit, mainly thanks again to the short clips that appear as the credits are rolling. Not only are we re introduced to all our favourite Toys, we are also introduced to a new bunch, which will be great news for all parents who thought they had bought their children all the toys from the franchise ….. We are introduced to Sunnyside, a home for retired and unwanted toys who are given a second chance to be played with again. But all is not what it seems …. I am not going to give anything away, as I know that you will all go to see it, and every single one of you will love it !!! I will just say, my favourite scene was Ken’s fashion show … thats all I am saying.

One last note, all adults, make sure that you take tissues with you. As i mentioned earlier, this film deals with issues that we will have to deal with at some point in our children’s lives, it is inevitable and whilst the children will leave the cinema with huge smiles on there faces begging to go to the toy shop to buy the new characters, parents will succumb to there needs out of a deep overwhelming love for them, whilst desperately trying to wipe the tears away from the eyes.

Toy Story 3 is on release from 19th July. Well done to everyone involved at Pixar for what will surely be the best animated film for many years to come.

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A stylish event with Esquire and Woodford Reserve

clivefactory — Wed, 07 Jul 2010 13:28:23 +0000

Building on the success of our last stylish event with Esquire magazine, this week saw the latest in our collaborations with our partners over at Woodford Reserve. Style Sage were invited along and wrote a nice blog on the evening that we just had to share with you all …..

Last Wednesday evening Style Sage were invited to a charming Esquire event in collaboration with Woodford Reserve, a premium bourbon. You might notice it has already made an appearance on Style Sage when I was discussing a perfect drink, the Old Fashioned. The event consisted of two master classes. The first was based on the craft of watchmaking with Moser & Cie, one of the most exclusive watchmakers in the world. The second was a talk on perfectly crafted whiskies, which was held by the kilted Dominic Roskrow, one of the foremost authorities on whiskey. The evening took place at a beautifuly decorated luxury goods store called William & Son in Mayfair, and a thank you must go to Esquire for having us for a delightful evening.

Woodford is created in Kentucky, dating back to 1812 as many of these things are. Aged over time in bespoke white American oak barrels. Personally I find it can be best enjoyed on the rocks and in the Old Fashioned, but its used in a number of cocktails, each one packing a little golden punch.

The Woodford Reserve cocktails on offer…

I had a chance to have a little chat with Jeremy Langmead: Esquire Editor.

Street Style: I noticed him at the event, his personal style was extremely neat, a good look indeed.

Blog by Christian Style Sage

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Win a Pear of tickets ……

clivefactory — Tue, 29 Jun 2010 08:40:01 +0000

Swedish pear cider brand Kopparberg is taking a different approach to its advertising campaign. It is creating an underground viral route promoting alternative music to drinkers who like to think out of the box. Launched in 2006 Kopparberg has teamed up with music partners such as Spotify and VICE magazine. Its new website Find Kopparberg is a fantastic guide to alternative gigs and venues in local areas. not only does it reveal local pubs and venues near to where you live, but also cool cinema guides, gallery’s, places to eat and smaller festivals that you would never normally get to hear about.

Davin Nugent, Kopparberg UK managing director, said: “In launching a new advertising and communications platform for the brand here in the UK, we were conscious of wanting to give something back to our existing consumers, to recognise that it was they who discovered and endorsed us, while at the same time, wishing to attract a wider audience to the brand.”

This article was first published on marketingmagazine.co.uk

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Soft drink for “real” men

clivefactory — Tue, 22 Jun 2010 15:20:58 +0000

Halewood International is to launch “a soft drink for real men” as the drinks maker looks to fill a gap in the soft drinks market.
The firm wants “Iron Press” to increase the choice available to men who want to enjoy a drink with friends in the pub or at home but do not want to drink alcohol.

Richard Clark, head of innovation at Halewood, says the drink, which looks like beer, is aimed at men “who do not want to walk back from the bar with a cola”.

http://www.marketingweek.co.uk/sectors/food-and-drink/soft-drinks/halewood-launches-adult-soft-drink/3014873.article

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Power to the people

clivefactory — Fri, 21 May 2010 11:36:22 +0000

This summer see’s London experiential marketing agency The Factory Live team up again with their old friends at Coke Cola for a major Powerade promotion.

Consumers will be given the chance to win a signed England shirt by none other than Mr Wayne Rooney. It’s free to enter and with no purchase necessary it’s a must enter competition for all football fans.

The activity itself will be taking place in a number of Sainsbury’s stores around London. A fully branded football pitch will be set up in store car parks, with a trained soccer skills footballer showing off some of the more unusual things to do with a football. Soccerette style brand ambassadors will also be on site handing out money off coupons up to the value of 75p of any multi pack of Powerade.

Keep checking your local Sainsbury’s store to see when we will be visiting one in your area, or for more details contact The Factory Live. The shirt will be personally signed by Mr Rooney, so make sure you get the chance to enter when you can.

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Taste the summer

clivefactory — Fri, 21 May 2010 10:21:43 +0000

Next month see’s the return of one of London’s great summer treats, The Taste Of London Festival in Regents Park.

Now in its seventh year, Taste of London brings together the capital’s finest chefs and restaurants with an extraordinary range of quality food and drink from Britain and around the world. Save the date, invite your friends, and book your tickets to the foodie event of the season.

wording from www.tastefestivals.com

This year experiential marketing agency London The Factory Live will be there helping to deliver a fantastic experience for their long time client California Prunes. Fully trained brand ambassadors will be on hand to educate and charm consumers whilst giving them the opportunity to sample the fantastic taste of California Prunes.

Make sure you get your tickets early, as the word is, that they are selling like ‘hot cakes’ ……..

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Great weather, great surroundings, great food …..

clivefactory — Thu, 20 May 2010 16:32:33 +0000

With this weekend set to be a scorcher, why not get yourself down to Hampton Court Palace for the famous Foodies festival.

“Foodies food and drink festivals celebrate the finest in seasonal food and drink, specialty and local produce and local restaurant talent.
The three day events held in beautiful surroundings
Taste, buy, experience and learn about the cream of culinary arts.

Treat yourself to a day out at Foodies where you can meet Michelin star and top chefs; sample culinary delights from your favorite restaurants; sip champagne and cocktails from top bars, try your hand at food and drink masterclasses and buy specialty food and drink and fresh ingredients in the local producers market, and for budding young chefs try cooking with kids workshops.”

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