Archive for January, 2010

Bad news for pet owners ……..

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This week saw the unveiling the latest gizmo from Apple, The IPad ….. and London Field Marketing agency The Factory Live has been looking into it…..

At first we were’nt sure how we felt about this, another peice of equipment to carry around with us, especially one that won’t fit into your pocket. We all have an Ipod and even an Iphone, so do we really need another I ??

Well let me answer that for you … yes, yes yes !!
With the planet spending time and millions of pounds on how to deal with global warming, how to save our trees and forests, Apple have taken a giant leap to help us out.

Every day/weekend either myself or someone in my family buys a daily newspaper, to keep up to date with the goings on in the world, and when we had a pet, it usually ended up at the bottom of a litter tray to help absorb, well you get the picture. Or it would be thrown out, over the years reycling has been invented to help try and save papers from just being used once, but in the end, the trees are still being cut down.

Imagine having your daily newspaper available at the touch of a button, eveyday !! No more paper lying around the house all week …. But not only tabloids, Apple have introduced an online book store at the touch of a button !! Allowing you to instantly touch, purchase and read the up to date publications that you have on your list…

Instead of carrying papers, books, magazines on those long train journeys, the Ipad replaces all of those in one beautiful peice of kit. It also uses all the apps that you may have on you Iphone/pod so no need to buy them again.
It allows simple and easy use of emails, and it also has a very special diary which will be perfect for all field marketing staff on the go, to keep them up to date with all the appointments that thay have, ensuring that they never miss a job.

Don’t just take our word for it, go to http://www.apple.com/ipad/  and have a look for yourself ….

A paper free house, no more old books clutering up my house, bravo from me, bravo indeed ……..

Posted on January 29th, 2010 by clivefactory  |  1 Comment »

The Calm After the Storms

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Since the Christmas and New Year crowds departed, Tignes has been extremely quiet.  Those lucky enough to be able to take their skiing holiday at this time of year have been blessed with deserted slopes and blue skies, in addition to the great deal they got on their holiday!

Here on the Prove It Piste the sun and milder temperatures of the past few days have been a very welcome change to the extreme conditions that The Factory Live  field marketing staff experienced over the Christmas/New Year period.  Needless to say, handing out tickets to participants on the slopes is considerably more enjoyable in the sun than in a blizzard!

All of that snow did have its advantages though as it enabled us to build our latest addition to the Prove It Piste, the mini boardercross, which has proved to be extremely popular in its first week.  Both of our jumps are also in good shape, with cameras set up on both.  So, if you’re going to be in resort, come by, give it all a go and take away a free photo to prove that you did actually manage a 180 that time when none of your friends were watching.  It’s always the way!

Posted on January 15th, 2010 by clivefactory  |  No Comments »

Experiential marketing agency London – Changing faces

Cristiano-Ronaldo415 Read the rest of this entry »

Posted on January 15th, 2010 by clivefactory  |  No Comments »

Tignes Prove It Piste 2010 Opens for Business!

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After a few weeks of training and trial running the event, the Nissan Prove It Piste in Tignes officially opened for business in plenty of time to welcome the crowds that descended on the resort for the festive period.  And in spite of the extremely cold temperatures (as low as -30 degrees!) and heavy snow, the event attracted a lot of very welcome attention!

For those of you who are wondering what exactly the Prove It Piste is, allow me to enlighten you!  It is a fun (and free!) event that is being run for Nissan by field marketing agency The Factory Live and Posterscope International in the resorts of Tignes, Verbier, Livigno and Formigal for the duration of the ski season.  I am working on the event in Tignes which is located in the Nissan Gliss Park, directly under the Palafour chairlift in Tignes le Lac.  The event consists of five different ski and snowboard challenges (two jumps, slalom, moguls and mini boarder cross) where participants are invited to prove themselves on the courses!  We have two cameras set up on the jumps which take a series of multi burst photos of each participant as they pass over the jump.  All they then have to do is collect the ticket at the bottom of the jump, go onto the Prove It website, nissan-proveit.com and enter their unique code in order to view and download their pictures.  It’s pretty cool! 

And as if that wasn’t enough, Nissan are also offering participants the chance to win a Qashqai car by simply uploading their ski photos (either from the cameras on the Prove It Piste or their own) onto the site, where they are automatically entered into a prize draw which will be drawn at the end of the season.
So, if you happen to be in any of our featured resorts this winter, be sure to come by and try out the event, download your free photos and put yourself in the running to win a very nice car!

Cat
The Factory Live Nissan Prove It Team, Tignes

Posted on January 8th, 2010 by clivefactory  |  No Comments »

The Factory Live – London Agency – Must Have Item

41699qEaFIL__SS500_It may not look like much, but this little beauty is a MUST HAVE item at the moment… It’s a …. wait for it …… hot water bottle for your hands !!

This reusable handwarmer fits snugly into any pocket or glove and generates enough heat to keep that cold at bay. Promotional staff  who are working outside in this freakish winter won’t have to worry any more, with one of these in each hand. Simply reactivate this hand held hot water bottle by simply popping it into hot water !!

The Factory Live have 3 pairs of these winter warmers to give away so contact us by simply emailing us at info@thefactorylive.com telling us why you think you deserve a pair.

We look forward to hearing from you :)

Posted on January 4th, 2010 by clivefactory  |  No Comments »